Outsourced Communications

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"No other human condition combines obesity's prevalence and prejudice; sickness and stigma; death and discrimination." -- Morgan Downey

We understand the demographic of people affected by obesity, we believe, better than any organization in the marketplace. Every day, our team's ongoing work deepens our knowledge of the shifting cultural mores, assumptions, discriminatory beliefs, and oversimplifications that impact the way all people in our society -- regardless of their weight -- think and feel about obesity. At Obesity PPM, we believe marketing in this space comes with an enormous ethical obligation to represent only those products and services we genuinely believe to be effective and appropriate. We ensure direct to consumer communications are truthful, unmanipulative, and compliant with both the letter, and the spirit, of applicable regulations.  Our CEO, and many of the members of our team, have been obese, or are working to bring their obesity into remission. People with obesity are not merely statistics to us. This simple fact informs every action we take as services are being designed, delivered, and managed.

Obesity PPM brings more to our services than expertise and empathy, however.  We bring hope, inspiration, vision, and a palpable enthusiasm for marketing products and services that will help reverse the obesity epidemic.  

Our services include:

  • Market Research and Analysis;
  • Identity Development and Brand Management;
  • Marketing Campaign Design and Management -- including media buying, web development, and ongoing ROI analysis;
  • Obesity-Focused Contact Center -- direct sales and patient / customer service;
  • Public Relations, Media Outreach and Social Media Management;
  • Consulting on Licensing, Distribution, Intellectual Property
  • Internationalization of Products and Services, including International Promotion.

All of our marketing services are completely customized: designed from the ground up with the requirements of a specific client in mind.  We begin by learning about your obesity or weight-loss related product or service (under a mutual non-disclosure agreement). Our leadership team, and, if applicable, our Strategic Advisory Board, reviews your data, regulatory status, applicable scientific literature, and documentation. Obesity PPM also performs an internal Conflict of Interest assessment to ensure we do not have a working relationship with any of your organization's key competitors. Based on this comprehensive review, we make a recommendation of whether Obesity PPM's services are a good fit for your organization, and whether your product or service fits within our Twelve Pillars® model for the reversal of the obesity epidemic.

Obesity PPM also works in related market segments we believe would benefit the obese and overweight, or people seeking to maintain a healthy weight and improve their fitness level. Additional product and service categories include:

  • Exercise, fitness, rehabilitation
  • Medical devices
  • Pharmaceuticals
  • Genetic screening
  • Hormone/metabolism regulation
  • Diabetes management 
  • Sleep improvement
  • Stress management
  • Treatment or management of any obesity co-morbidity
  • Anti-inflammation / immunity
  • Bariatric-grade clinical and consumer products

For more information about our Outsourced Marketing and Sales Management services, call (877) 334-7970 or email This email address is being protected from spambots. You need JavaScript enabled to view it. .